Last year, PLOS helped more than 2,300 articles receive media coverage in high-profile outlets including The New York Times, the BBC, National Geographic, Scientific American and The Washington Post. How do we do it? For starters, our press team sends out on average one press release per day, garnering the attention of the 1200 journalists on our press list, plus members of the media who haven’t heard of us yet.
But for us to make sure your research gets the recognition it deserves from other researchers, potential funders, and policy makers, our dedicated media team also leverages a robust network of partnerships to connect science and the media.
Science for non-scientists
Though all PLOS research is Open and accessible to everyone, many readers depend on journalists to distill complex scientific concepts for broader consumption. An important link in the transformation of Research Article to NY Times cover story are Science Media Centers (SMCs) which work with journalists to get the public access to the best scientific evidence and expertise.
Through SMCs, journalists can find “sources” or vetted experts in a given field to help add context to the research they’re reporting on. Some SMCs, such as SciLine, also offer fact sheets summarizing popular topics that have been reviewed and verified by experts.
We have been working with SMCs in the UK, US, Canada, Australia, New Zealand and Germany for over a year, for example by providing information that helps SMCs spread the word about PLOS work even further. In Europe, we also collaborate with the European Science Media Hub, part of the European Parliament, whose work helps facilitate the transfer of knowledge and training between the European Parliament, the scientific community, and the media.
Our partnership with these organizations is also helping us to shape best practice for communicating research, especially for new scholarly outputs like preprints.
Leveraging your network and your expertise
Perhaps the best place to seek promotion and recognition for your work is your own institution. Already, we work with top-tier institutions such as MIT, Harvard University, University of Cambridge, University of Oxford, the National Institutes of Health and more to help them promote the amazing research being done by their affiliated PLOS authors. We’re hoping to expand this program further, but even without formal partnership, we encourage all authors to contact their institution’s press office when their research is accepted for publication – your colleagues’ networks can be a huge asset to your career.
For authors who are keen to be hands-on in disseminating research, we also recommend contacting our partner Science Trends. This free platform allows authors to write their own “self-directed press release” in under 500 words which is then published on Science Trends and on social media to an audience of 500,000 followers. You can find more information on our website.
We’re dedicated to providing the best experience for our authors, pre and post-publication. We’ll continue innovating and promoting your work and we want you to feel empowered to do so as well. Check out our media toolkit for tips on publicizing your work, speaking to the media, and stepping up your social media game. Of course, our media relations team, Beth Baker and Charlotte Bhaskar, are always happy to help – contact them at firstname.lastname@example.org.