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New study reveals how we can better control unwanted thoughts

When trying to avoid an unwanted thought, people often reactively reject and replace the thought after it occurs. But proactively avoiding an association in the first place can be much more efficient, and help prevent the repetitive looping of unwelcome thought patterns according to a new study in PLOS Computational Biology. Read our Research Highlight summary below to learn more about these findings, or jump to the full article in PLOS Computational Biology.


Trying to stop thinking unwanted repetitive thoughts is a familiar experience for most. Often, a cue can repeatedly evoke unwelcome thought patterns or memories and we often struggle to make sure unwanted thoughts do not keep coming again and again in an endless loop. To address this issue, researchers looked at how we might more efficiently control unwanted thought patterns in our day to day lives. 

Study Design

In the new study, Isaac Fradkin and Eran Eldar of the Hebrew University of Jerusalem, Israel looked at how 80 English-speaking adults came up with new associations to common words. All participants viewed words on a screen and had to type an associated word. People in one group were told ahead of time they would not receive monetary bonuses if they repeated associations, so they set out to suppress the thoughts of previous words they had input.


Based on reaction times and how effective participants were at generating new associations, the researchers used computational approaches to model how people were avoiding repeated associations. Most people, they found, use reactive control – rejecting unwanted associations after they have already come to mind. “This type of reactive control can be particularly problematic,” the authors say, “because, as our findings suggest, thoughts are self-reinforcing: thinking a thought increases its memory strength and the probability that it will recur. In other words, every time we have to reactively reject an unwanted association, it has the potential to become even stronger. Critically, however, we also found that people can partially preempt this process if they want to ensure that this thought comes to mind as little as possible.”

“Although people could not avoid unwanted thoughts, they could ensure that thinking an unwanted thought does not increase the probability of it coming to mind again,” Fradkin adds. “Whereas the current study focused on neutral associations, future studies should determine whether our findings generalize to negative and personally relevant unwanted thoughts.”

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